Wednesday, September 21, 2011

Finally, the Wheels Are Turning

Dr. Howard Wright did a pretty good job inventing the Storm and Windstorm whistles, right? They've saved over a dozen lives, work underwater, and look darn stylish . Some of you might even be wondering, "Hey, did Dr. Wright ever invent anything else?"

Well, the answer is officially a resounding yes.

Dr. Wright's been working on Vortex Color-Changing Toothpaste for about ten years right now, and everyone over at All Weather Whistle is super-excited that the product is finally coming to market this November. Pre-ordering will start around mid-October, and the toothpaste tubes should start shipping to customers by mid-November (!!!!!!!!!!!!).

So exciting.

Press release below for those interested:



After a ten year struggle, retired dentist and inventor Dr. Howard Wright will successfully release his color-changing toothpaste this November

Dr. Howard Wright’s smile seems brighter these days—blame it on the toothpaste. After a ten year struggle, the retired dentist will finally see his color-changing toothpaste, called Vortex, hit the market this November. Vortex Toothpaste, designed to help children brush their teeth longer and more vigorously through changing color, has become “a labor of love,” says Dr. Wright. “Ten years is a long time to spend fighting for your product. But if you truly believe in your invention, the fight is exhilarating.”

With a background in chemistry and biology from the University of California, San Diego, and a doctorate in dentistry, Dr. Howard Wright knew exactly what he wanted in Vortex: a safe, palatable toothpaste with minimal chemicals. The color-changing phenomenon itself is refreshingly simple:  Vortex is dispensed as twin streams of red and blue toothpaste onto the toothbrush and, as the child starts to brush, the colors are mixed into a vivid purple. “By brushing vigorously, kids delight in watching the toothpaste change color,” says Dr. Wright, “which is accomplished not through a chemical reaction, but by simple optics.”

Vortex Toothpaste also has an emphasis on natural ingredients, and contains no sodium-lauryl-sulfate or SLS, a common foaming agent. “When brushing with conventional toothpaste,” says Dr. Wright, “children find that the heavy foaming makes breathing through the mouth difficult, making the experience frightening. Remove the SLS, make it change color, and you have kids wanting to brush their teeth.” Likewise, Dr. Wright discovered a study by the University of Oslo determining that SLS was directly linked to the development of canker sores, making the elimination of that foaming agent a priority to him.

While the chemical side of Vortex came together swiftly, the toothpaste tubes themselves proved to be nearly impossible to manufacture. To prevent the colors prematurely mixing, the Vortex Toothpaste tube must have an interior barrier to separate the red and blue colors. “Every plastics manufacturer I spoke with told me it couldn’t be done—that no one had ever made a toothpaste tube like that before,” says Dr. Wright. “I had pretty much given up hope, and was ready to let my patent lapse when I decided to call one last manufacturer. And they had the perfect tube.”

This is not Dr. Wright’s first innovative invention. Twenty years ago, the retired dentist and scuba-diving enthusiast patented the Storm safety whistle, which can be heard up to fifty feet underwater and is the loudest whistle in the world. Over the years, Dr. Wright’s All Weather Safety Whistle Company has sold millions of Storm whistles in over thirty countries around the world.  “The easiest way to deal with someone who says your idea is impossible,” says Dr. Wright, “is to deal with someone else.”

Vortex Color Changing Toothpaste retails for $6.95, and is proudly manufactured in Muskegon, Michigan. For purchasing information, please visit

ABOUT: Invented by Dr. Howard Wright, DDS, Vortex Color-Changing Toothpaste is a brand-new, patented toothpaste intended to solve children’s poor brushing habits. Simple physics make the red and blue toothpaste combine together to form a vivid purple; by brushing vigorously, kids delight in watching the toothpaste change color. Kids also start to truly enjoy the brushing experience with Vortex Color-Changing Toothpaste, as Vortex contains no choking foaming agent. Recent field testing for Vortex has been overwhelmingly positive—kids love the color-changing element, and parents love the virtual absence of artificial ingredients. Vortex Color Changing Toothpaste is proudly manufactured and packaged in the USA, and has recently become FDA approved.

Jessica Wright, Marketing Director

vortex ( at ) vortextoothpaste dot com


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